By Chris Nguyen
Features Editor
Sell-outs have been used to describe just about every relevant musician or band save for maybe Britney Spears. Now, Grizzly Bear has recently created music specifically for a Washington lottery advertisement. And this is after the band lent its “Two Weeks” to a Volkswagon ad.
We’re talking about Grizzly Bear, a band that has only recently broke through to music blog adoration, that beyond “Knife” and “Two Weeks” has created the least catchy music ever. And millions of people evreyday are jamming to them on their television.
So have they sold-out? For me, that argument is as trite as saying MTV doesn’t play music anymore, though they do every morning and I happily watch them. When the radio is filled to the brims with the same old combo of Gaga, Ke$ha and Drake, a band needs to try any thing to get their music through the soundwaves and commercials are one of the few avenues to reach a wide audience.
In the end, music is about a connection, a community. Though the skinny jean-wearing and big, black thick glasses-holding fans may scoff, they are not really love music for what’s it is at its core because all I know is that I’m jamming out to Grizzly Bear’s new song.