By Sarah Police

Staff Writer

You beg your mom for them, telling her you have to have them. You see the logos everyday, everywhere you go.

Every year the name brand franchises racks in millions of dollars with the support of celebrities. Celebrities speak for companies to promote the product being sold by advertising and endorsing. But is the product worth the money just because someone promotes it? Is the quality these brands provide worth spending the extra cash?

“The quality our clothes provide is good,” Anthropologie manager Raye Sherrouse said. “There are not a lot of people who bring our clothes back because they don’t fade and hold up better. Our clothes are timeless and I would rather buy them and wear them over and over again.“

In the past, Anthropologie has been known to replace or refund clothes that rip or tear. Paying more for an expensive shirt may be worth the cash if there is a money back guarantee.

The right balance of clothing may be to have some key pieces in expensive name brands and some cheaper replaceable items. While Anthropologie workers believe that they sell clothes of quality, so do the employees of less expensive clothing brands.

“I would say that Target has never had a problem with quality and seems to always follow the trends,” Target Store Manager Chelsea S. [Target employees are not allowed to release their last names] said. “Target is even being featured in a four page spread in Vogue coming out later this year.”

Target employees are not the only people who believe that their products have exceptional quality.

“I’ve had a Target bag that has lasted me almost two years- and it’s in the same condition as my Vera Bradley,” senior Caroline Gibbons said.

For some students it isn’t about quality; it’s about what they can afford.

“I work for my money so I would rather spend my money on cheaper items than waste my money on brand names,” senior Katie Fitzgerald said.

Coppell mom Susie Mayes has mixed feelings about the expensive brand names. Her son, eighth grader Jake Mayes is involved in several sports at Coppell Middle School East and needs clothes that will hold up to his active lifestyle.

“I don’t typically buy brand names,” Mayes said. “My son has a mixture of clothes. When he plays a sport I buy him starter stuff [at the beginning] and when he gets serious I buy him brands.”

Mayes would rather buy costly items for her son and be conservative with money for herself.

“Personally, I would rather go to Kohl’s buy cheap things,” Mayes said. “If they fall apart then I can go back and get something else and not feel guilty.”

Many people believe that what you pay for is what you get. Kohl’s manager Nicole Willei has a strong opinion about the quality of the clothes.

“My motto is you pay for what you get,” Willei said. “If you pay $2 for a towel then that’s the quality you’re going to get.”