From Nov. 1 through Dec. 14, the halls of Coppell City Hall are lined with black trash bags filled with gifts. 

Every inch of the building is covered, signaling the arrival of an annual project. 

Since 1990, the City of Coppell has been helping families in need through the Make a Child Smile (MACS) holiday program. Organized and coordinated by the city’s chief of staff, Christel Pettinos, this program encourages community members to donate gifts such as toys and clothing to deserving children in Coppell ISD. 

According to Coppell Middle School North counselor Kinsey McConnell, counselors and nurses start by identifying kids enrolled in the free and reduced lunch program. Then, as more children are deemed eligible, families are notified and can choose to participate in the program. As long as the counselors and nurses are aware of a family that may benefit from the program, the information is relayed. 

“Any need that can be met, whether it is in a big or small way, is something we want to do for our CISD families,” McConnell said. 

According to Pettinos, in order to be eligible, children must be enrolled in Coppell ISD or have a connection to a student in the district. For example, an infant with an older sibling who attends a CISD school is eligible to receive gifts. 

The only information that Pettinos receives about the children is their age, gender, and household, or family. 

If families miss the deadline to register for the program, they are then redirected to Metrocrest Services, and can receive benefits from its program. 

Once information is collected regarding the children, their age and gift of choice is then displayed on the MACS website, where community members can choose to sponsor as many children as they would like. 

Volunteers are asked to purchase at least one piece of clothing and one toy per child. Once the gifts are purchased and packaged, they can be dropped off at City hall. Prior to Christmas Day, city employees and residents hand-deliver all the presents to the respective houses.  

This year, MACS is sponsoring nearly 330 children compared to previous years’ averages of around 225 children. This increase in volume is due to an expansion of the program. 

Previously, MACS only accepted students who lived within Coppell city limits, which meant students who attended CISD schools located in Irving, such as Valley Ranch Elementary School, Canyon Ranch Elementary School and Coppell Middle School West, were not eligible for the program. 

Now, anyone who attends a CISD school, regardless of where they live, is eligible. 

“We have seen such a large increase in students this year, almost similar to the amount of kids we sponsored during the COVID-19 years,” Pettinos said. “It’s really exciting that we get to expand our reach and make sure that all of our students have access to these services.”

To accommodate the larger number of students, MACS has partnered with multiple businesses and organizations to ensure that every child who is participating has the opportunity to receive a gift during the holiday season. 

Businesses can choose to either sponsor a certain number of children, or they can provide product donations, which volunteers will then separate and distribute accordingly. Sometimes, businesses will choose to participate in this program in order to provide their employees with a team-building exercise. 

Often, when employees deliver presents, they are spotted by other children who may not be a part of the program. 

“It’s always a tricky situation because we don’t know if those children are part of our list so we can’t just hand them the presents,” Pettinos said. “We’re hoping that with the help of the businesses this year, we will have more toys to distribute so we don’t have to turn away any of those kids.”

In addition to larger businesses, many local organizations choose to participate as well. Coppell Montessori Academy has been working with MACS for the past three years. 

“We like to use this amazing program as a way to teach our kids the importance of giving back to the community,” Coppell Montessori Academy director Vickie Rice said. “It serves as a great opportunity for the kids, even though they are young, to learn important lessons about helping those who may be less fortunate.”

Whether many realize it or not, teaching children these lessons at a young age can pay off. 

“Every year, I see kids who have saved up their allowance money to help someone else around them,” Pettinos said. “It’s such a good feeling knowing that these kids are wanting to give back to their community.”

Often, families who participate in the program are able to pay it forward and sponsor children once they are in a better position financially. 

“Coppell is such a tight-knit community where everyone just wants to give back and support our folks,” Pettinos said. “It’s truly an amazing thing to witness.”

This year, the deadline to drop off gifts at city hall is Friday. For more information regarding MACS 2023, visit makeachildsmile.org. 

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